NEWTollBit State of the AI Bots - Q2 2025
Unified solution for the AI-powered web

Your complete web stack for the agentic internet

Future-proof your content for any AI protocol with TollBit. Control access, analyze traffic, and monetize as the agent economy grows.

Trusted by world's best publishers

Intelligence

Monitor AI activity on all of your sites

TollBit provides analytics for AI traffic — showing you which agents access your content, what content they access, how often, and where value is created

Compliance

Understand who agents are, define what they can access and how usage is priced

With TollBit, replace anonymous scraping with authentication, clear licenses, and enforceable pricing — giving publishers authority over AI access

Access

Serve AI agents without impacting your human site

With TollBit, create versions of your content specifically for agents - where you decide exactly what agents can access, without impacting the human site

Discovery

Make your content discoverable to AI

TollBit provides websites with tools that give AI systems structured, controlled ways to reach content instead of crawling or scraping your site for humans

Agent apps

Embed interactive UI into agent's output to bridge the gap between model inference and real-world execution
Coming soon
Agent apps

NLWeb

Enable natural language access to your content with the NLWeb protocol
NLWeb

Solutions by vertical

TollBit supports multiple AI use cases with purpose built solutions that are tailored to how agents interact with content and commerce

Digital publishers

Monitor, control, and monetize AI access. Publishers face growing AI traffic that is difficult to track and even more difficult to control. TollBit gives publishers a free platform for understanding how agents interact with their sites, separating AI traffic from human traffic, and enforcing rules and rates for content access.

Agentic commerce

Enable reliable, measurable agent-driven actions. Commerce platforms use TollBit to separate agent access from the human site, require agent identity, expose machine-facing workflows, measure real usage, and attach economics to agent activity, without disrupting existing commerce infrastructure.

TollBit's Q2 2025 by the numbers

Protecting and monetizing the web at scale

Explore report

111B+

Total website visits analyzed by TollBit

1.6B+

AI bot scrapes detected

315M

Bot scrapes bypassed or ignored robots.txt instructions set by publishers

37M

Content transactions driven by our monetization infrastructure

Over $31M raised from leading investors in publishing, AI, and tech

TIME

Axios

Dan Primack

Axios

Lerer Hippeau

TollBit's traffic data has helped TIME negotiate content licensing deals with AI companies including OpenAI and the search engine Perplexity.
Read the press

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